A Better Way to Drive

  • Customer Loyalty
  • Customer Lifetime Value
  • Customer Retention
  • Customer Engagement
  • Customer Behaviour
  • Customer Understanding

Easily develop, manage, and track outstanding customer loyalty programs. All through a single, award-winning SaaS platform.

    Prime Cloud Dashboard

    Prime Cloud: The Leading Software Platform for Outstanding Loyalty Programs

    Prime Cloud is an award-winning SaaS solution enabling easy set-up and efficient management of powerful loyalty programs.

    Its extensive feature set, straightforward integration into existing IT systems, fast deployment time as well as its intuitive user interface, make Prime Cloud the loyalty management platform of choice for premium brands globally.

    Prime Cloud

    Award-Winning & Globally Certified

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    6 Perfect Reasons For Prime Cloud

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    Feature Rich &
    Future Proof
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    Highly Configurable
    & Quick to Launch
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    Intuitive Usability &
    Expert Support
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    High Performance
    Enterprise-Grade SaaS
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    Highest Data & IT
    Security
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    Proven Expertise &
    Trusted Globally
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    We Help Our Customers Achieve Desired Results

    +23%
    in Revenues

    +24%
    in Spend Frequency

    +57%
    in Member Enrollments

    What Our Customers Have to Say

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    Loyalty Prime has helped deliver an award-winning omnichannel loyalty programme for Frankfurt Airport by not only implementing their best-in-class loyalty platform but also proactively supporting our team on loyalty thought leadership and customer engagement activities.

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    Loyalty Prime’s platform is best-in-class. On top of that, Loyalty Prime’s team stands out due to their profound loyalty expertise & reliable service from project kick-off till launch and during ongoing operations.

    Our Network of Partners & Integrations

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    Some Platform Highlights

    Flexible Promotion Rules

    Easily create and manage powerful, targeted promotions to engage your customers. Reward your customers for events such as enrolment, spending, redemption, interaction, and many more.

    Unlimited Status Levels

    Set up infinite number of status levels and flexibly assign upgrade and retention rules depending on various criteria such as number of points earned, frequency of transactions or amount spent.

    Coalition Programs

    Create a loyalty coalition program with infinite number of program partners that can issue common virtual currencies to allow for generating higher values for program members.

    Multiple Incentive Currencies

    Create one or multiple virtual incentive currencies to support your marketing and business targets. Besides your base points / miles / cash-back currency, introduce for example seasonal short-collection currencies (e.g. Xmas Stars) or a currency for recognizing the lifetime value of a customer.

    Voucher & Coupon Management

    Generate, manage and track unique loyalty program related voucher codes or external voucher codes as customer loyalty rewards or targeted promotion coupons.

    Built-in CRM Features

    Make use of the member profile data base and improve your CRM processes by implementing targeted customer care activities.

    Platform Editions

    B2C / B2E   B2B

    S – Loyalty Essentials

    Foundational Points Based Loyalty Program

    For businesses that need a strong foundation.

    KEY FEATURES

    • Advanced Program Configuration
    • Points Based Loyalty Program
    • Build Direct Relationships With Your Customers
    • Deeply Understand, Incentivize & Drive:
      • Transactional Behavior
      • Program Related Behavior
    • Loyalty Marketing Suite
    • Program Admin & Management

    + can be extended with Add-Ons

    M – Loyalty Pro

    Advanced Points & Tier Based Program

    For businesses with advanced Loyalty Program needs.

    KEY FEATURES

    • All Features of Edition S

    +  PLUS:

    • Loyalty Tiers
    • VIP Groups
    • Deeply Understand, Incentivize & Drive Non-Transactional Behavior
    • Additional Reward/ Redemption Types
    • Advanced Loyalty Marketing Suite

    + can be extended with Add-Ons

    L – Loyalty Guru

    Multi-Partner Loyalty Program

    For businesses looking for a highly advanced Multi-Partner Program.

    KEY FEATURES

    • All Features of Edition M

    +  PLUS:

    • Multi-Partner Program Set-Up
    • Partner Accounts & Cross-Partner Liability Settling
    • Promotion Couponing
    • Member Householding Functionality
    • Advanced Rights & Roles Management

    + can be extended with Add-Ons

    S – Loyalty Essentials

    Foundational Points Based B2B Loyalty Program

    For businesses that need a strong B2B Loyalty Program Foundation.

    KEY FEATURES

    • Advanced Program Configuration
    • Points Based Loyalty Program
    • Build Direct Relationships With Your Buyers & Business End Users
    • Direct-to-Buyer Incentives
    • Deeply Understand, Incentivize & Drive:
      • Transactional Behavior
      • Program Related Behavior
    • Loyalty Marketing Suite
    • Program Admin & Management

    + can be extended with Add-Ons

    M – Loyalty Pro

    Advanced Points & Tier Based B2B Program

    For businesses with advanced B2B Loyalty Program needs.

    KEY FEATURES

    • All Features of Edition S

    +  PLUS:

    • Advanced Business Member Householding Functionality
    • Loyalty Tiers
    • VIP Groups
    • Deeply Understand, Incentivize & Drive Non-Transactional Behavior
    • Additional Reward/ Redemption Types
    • Advanced Loyalty Marketing Suite

    + can be extended with Add-Ons

    L – Loyalty Guru

    Multi-Country B2B Loyalty Program

    For businesses wanting a highly advanced Multi-Country Program.

    KEY FEATURES

    • All Features of Edition M

    +  PLUS:

    • Multi-Country Set-Up
    • Advanced Cross-Department/ Subsidiary Liability Settling
    • Advanced Rights & Roles Management
    • Multi-Language UI
    • Promotion Couponing

    + can be extended with Add-Ons

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