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About Us

Since 2014 our team of currently over 80 loyalty & SaaS experts in three international offices is driving the growth of our award winning loyalty cloud platform – serving clients worldwide to run the leading loyalty programs of their industries. To be innovative is hard-wired into our DNA. We are determined to provide our customers a service that makes a difference. Discover and follow our exciting growth story!

Management Team & Advisory Board

Christoph Straub


Loyalty and CRM Expert with 15+ Years of Experience |
Munich Office

Jan Riedel


Serial Entrepreneur & Technology Expert with 20+ Years of Experience | Munich Office

Christopher Cole

Vice President Sales

Enterprise Cloud Computing and Digital Transformation Expert with 20+ Years of Experience | Munich Office

Viktor Gauk

Head of Finance

10+ Years of Experience in Finance and Controlling | Munich Office

Anja Zschörnig

Head of Marketing

Customer Loyalty, Digital Product & Marketing Expert with 9+ Years of Experience | Munich Office

Ben Ashwell

Director Sales

15+ Years of Loyalty Experience in Sales, Marketing and Product Development | Atlanta Office

Anja Hörsch

Head of Onboarding & Technical Account Management

14+ years of Loyalty Experience in Technical Account and Product Management | Munich Office

Kiran Tandon

Head of Human Resources

HR Professional with 15+ years of experience | New Delhi Office

Tim Nicholson

Director Solution Consulting

12+ years Loyalty Program Sales & Delivery Experience | London Office

Jan Bolumski

Advisory Board

Founder and Managing Director of Envolved; Co-founder and Ex-CIO & CTO at Payback

Johannens von Borries

Advisory Board

Managing Partner at Unternehmertum VC, Entrepreneur

Alexander Brühl

Advisory Board

SaaS Industry Expert & Angel Investor

Bruce Burgetz

Advisory Board

Global Loyalty Platform Expert; Ex Senior VP & CIO at LoyaltyOne

Steve Gray

Advisory Board

Founder and Director at SG-Retail; Ex CEO & Chairman at Emnos, Managing Director dunnhumby

Andreas Heubl

Advisory Board

Senior Investment Manager at BayBG

Kilian Thalhammer

Advisory Board

Entrepreneur with 15+ Years of Experience in Loyalty, FinTech & Ecommerce

Our Global Offices

Head Office
Loyalty Prime GmbH

Landsberger Straße 110
80339 Munich

UK Office
Loyalty Prime Ltd.

1 Primrose Street
London EC2A 2EX
United Kingdom

USA Office
Loyalty Prime

44 Milton Avenue, Suite 201
Alpharetta, GA, 30009

Asia Office
Loyalty Prime India Pvt. Ltd.

Logix Park, 3rd Floor, A 4 & 5,
Sector 16, Noida 201301

Serving Clients Worldwide

Austria Belgium Czech Republic Denmark Estonia Finland France Germany Greece Ireland Italy Netherlands Norway Poland Portugal Romania Slovenia Spain Sweden Switzerland United Kingdom

South Africa