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Home > Industries > Automotive

The automotive industry is known to be highly competitive. Furthermore, customer interaction is limited due to low frequency of workshop visits caused by long service cycles and the long ownership period for each car. Thus, it is even more important to utilize customer data to engage customers as frequently and as eectively as possible through targeted promotions and campaigns. We know how!

INDUSTRY CHALLENGES

LOYALTY PROGRAM TYPE (B2B/ B2C)

RESULTS POWERED BY PRIME CLOUD

INDUSTRY CHALLENGES

Car Manufacturers, Car Dealers, Car Workshops

  • No central customer database
  • Low frequency at car workshops due to long service cycles
  • Strong competition

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2C

RESULTS POWERED BY PRIME CLOUD

  • Create central customer database
  • Segment, understand and predict customer behavior
  • Targeted Multi-Channel communication and campaigning
  • Reward loyal behavior

INDUSTRY CHALLENGES

Car Manufacturers, Car Dealers, Car Workshops

  • No central customer database
  • Low frequency at car workshops due to long service cycles
  • Strong competition

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2B

RESULTS POWERED BY PRIME CLOUD

  • Reward sales performance of sales and workshop staff
  • Increase emotional loyalty by building closer relationships
  • Provide targeted rewards

INDUSTRY CHALLENGES

Car Component Manufactures

  • No means of direct communication with workshops
  • Strong competition of branded and non-branded products

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2B

RESULTS POWERED BY PRIME CLOUD

  • Create B2B client data base and closer relationship to B2B clients
  • Segment B2B clients
  • Targeted Multi-Channel communication and campaigning
  • Cross and up-sell products
  • Increase emotional loyalty by building closer relationships
  • Reward sales performance, loyal behavior and product training participation