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Home > Industries > Consumer Goods & FMCG

The consumer goods industry is characterized by a dynamic and highly competitive market with high marketing spend in general. There is no central consumer database nor means of direct communication with consumers. Thus, it is even more important to create a central consumer database and use the data in the right way to segment, understand and predict consumer behavior in order to target your customers effectively. We know how!

INDUSTRY CHALLENGES

LOYALTY PROGRAM TYPE (B2B/ B2C)

RESULTS POWERED BY PRIME CLOUD

INDUSTRY CHALLENGES

  • No consumer database
  • No means of direct communication with consumers
  • High marketing spend for ATL media and branding campaigns
  • Strong competition

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2C

RESULTS POWERED BY PRIME CLOUD

  • Create central customer database
  • Segment, understand and predict customer behavior
  • Increase marketing efficiency by targeted Multi-Channel communication and campaigning
  • Reward loyal behavior

INDUSTRY CHALLENGES

  • Strong competition
  • Low emotional loyalty of wholesalers and retailers

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2B

RESULTS POWERED BY PRIME CLOUD

  • Reward sales performance of sales and workshop staff
  • Increase emotional loyalty by building closer relationships, direct communication and special offers / special events
  • Educate retailers about product benefits through targeted trainings
  • Provide targeted rewards