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Home > Industries > E-Commerce

E-commerce is a fast evolving and highly competitive industry with transparent prices. Despite customer and transaction data being available, the majority of players is still not using it effectively for targeted communication and campaigning. Understand customer behavior and make use of integrated workflows for customer segmentation, targeted communication and campaigning. We know how!

INDUSTRY CHALLENGES

LOYALTY PROGRAM TYPE (B2B/ B2C)

RESULTS POWERED BY PRIME CLOUD

INDUSTRY CHALLENGES

  • Targeted communication and campaigning is hardly used despite the availability of customer and transaction data
  • Strong competition and transparency on prices
  • High costs for returns handling

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2C

RESULTS POWERED BY PRIME CLOUD

  • Use integrated workflows for customer segmentation, targeted communication and campaigning
  • Understand and predict customer behavior
  • Reduce returns by setting the right incentives
  • Increase emotional loyalty through closer relationships, direct communication and special offers / special events through various channels
  • Reward loyal behavior