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Home > Industries > Financial Services

The financial services industry is known to be highly competitive and the majority of players has difficulties to really differentiate its products and services from competition. Moreover, the customer data available is hardly leveraged to target customers effectively to minimize the relatively high customer churn rate in this industry. Differentiate yourself by introducing a loyalty program for proper customer segmentation and targeted multi-channel communication and campaigning to increase customer loyalty. We know how!

INDUSTRY CHALLENGES

LOYALTY PROGRAM TYPE (B2B/ B2C)

RESULTS POWERED BY PRIME CLOUD

INDUSTRY CHALLENGES

Banks, Credit Card Issuers, Payment Service Providers

  • Little or no differentiation from competition
  • No capitalization of customer data
  • In some cases no customer database exists

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2C

RESULTS POWERED BY PRIME CLOUD

  • Differentiation by introducing a loyalty program
  • Customer segmentation and adequate treatment according to customer lifetime value
  • Targeted multi-channel communication and campaigning
  • Up and cross-selling
  • Reward loyal behavior and reduce churn

INDUSTRY CHALLENGES

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2B2C

RESULTS POWERED BY PRIME CLOUD

  • Create value by adding loyalty services for B2B clients as white-label or under your brand
  • Build long-term relationships with B2B clients and between B2B clients and consumers
  • Align communication and campaigning Increase emotional loyalty by building closer relationships
  • Optionally introduce coalition program for B2B clients with your brand

INDUSTRY CHALLENGES

Insurance

  • Low degree of capitalization of customer data
  • Limited options to reduce churn
  • Strong competition and little differentiation

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2C

RESULTS POWERED BY PRIME CLOUD

  • Differentiation by introducing a loyalty program
  • Customer segmentation and appropriate treatment according to customer lifetime value
  • Targeted multi-channel communication and camapaigning
  • Up and cross-selling
  • Reward loyal behavior and reduce churn

INDUSTRY CHALLENGES

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2B

RESULTS POWERED BY PRIME CLOUD

  • Reward insurance brokers for sales performance