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The gaming industry is characterized by fierce online competition and having difficulties in identifying and adequately treating valuable customers. Thus, it is even more important to create a customer database to segment, understand and predict customer behavior for targeted multi-channel communication and campaigning. We know how!

INDUSTRY CHALLENGES

LOYALTY PROGRAM TYPE (B2B/ B2C)

RESULTS POWERED BY PRIME CLOUD

INDUSTRY CHALLENGES

Casinos

  • Competition from online casinos
  • Difficulties in identifying and adequately treating valuable customers
  • Restricted means of communication

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2C

RESULTS POWERED BY PRIME CLOUD

  • Create customer database
  • Segment, understand and predict customer behavior
  • Targeted Multi-Channel communication and campaigning
  • Up-selling of gaming, restaurant and other products
  • Strengthen emotional loyalty and reduce churn

INDUSTRY CHALLENGES

Online and Mobile Gaming

  • Customers are mostly anonymous
  • Restricted means of communication
  • Strong competition
  • Customer quickly follows trends and shows low level of loyalty

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2C

RESULTS POWERED BY PRIME CLOUD

  • Create customer data base
  • Segment, understand and predict customer behavior
  • Targeted Multi-Channel communication and campaigning
  • Reduce churn
  • Up-selling
  • Strengthen emotional loyalty