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Home > Industries > Petrol

The Petrol industry is highly competitive with little differentiation when it comes to their products and services. Marketing spend for ATL media and branding campaigns are generally high. The customer database is often not fully leveraged. In order to keep up with competition it is key to make use of the customer data available as basis for targeted communication and offers as well as for up- and cross-selling of convenience stress and service products. We know how!

INDUSTRY CHALLENGES

LOYALTY PROGRAM TYPE (B2B/ B2C)

RESULTS POWERED BY PRIME CLOUD

INDUSTRY CHALLENGES

  • Often no or not fully leveraged consumer data base
  • High marketing spend for ATL media and branding campaigns
  • Strong competition and little differentiation

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2C

RESULTS POWERED BY PRIME CLOUD

  • Create / leverage central consumer database
  • Segment, understand and predict customer behavior
  • Increase marketing efficiency by targeted Multi-Channel communication and campaigning
  • Up and cross-selling of convenience store and service products
  • Increase emotional loyalty with consumers
  • Reward loyal behavior and reduce churn

INDUSTRY CHALLENGES

  • Limited control over gas station staff’s and leaseholders’ performance
  • Small margins on gas limit the possibility to reward increased sales and improved service

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2B

RESULTS POWERED BY PRIME CLOUD

  • Reward sales performance of gas station staff and leaseholders
  • Increase emotional loyalty through closer relationships, direct communication and special offers / special events
  • Educate gas station staff and leaseholders on products and service
  • Provide targeted rewards