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Home > Industries > Healthcare & Pharma

The Healthcare & Pharma industry is known for being a competitive market with high cost for ATL marketing. There is often no direct communication with consumers. Thus, it is key to create a central customer database to segment, understand and predict customer behavior for targeted multi-channel communication and campaigning to reward customer loyalty. We know how!

INDUSTRY CHALLENGES

LOYALTY PROGRAM TYPE (B2B/ B2C)

RESULTS POWERED BY PRIME CLOUD

INDUSTRY CHALLENGES

Pharma

  • No direct communication with consumers
  • High costs for ATL marketing
  • Strong competition

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2C

RESULTS POWERED BY PRIME CLOUD

  • Reward sales performance of pharmacies / drugstores
  • Increase emotional loyalty by building closer relationships
  • Provide targeted rewards
  • Reduce churn

INDUSTRY CHALLENGES

Wholesalers

  • Strong competition

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2B

RESULTS POWERED BY PRIME CLOUD

  • Use integrated workflows for customer segmentation, targeted communication and campaigning
  • Understand and predict customer behavior
  • Increase emotional loyalty through closer relationships, direct communication and special offers / special events through various channels
  • Up and cross selling
  • Reward loyal behavior and reduce churn

INDUSTRY CHALLENGES

Pharmacies

  • Difficulties to identify valuable customers
  • Many up and cross-selling opportunities remain untouched

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2B

LOYALTY PROGRAM TYPE (B2B/ B2C)

  • Create B2B client data base and closer relationship to B2B clients
  • Segment B2B clients
  • Targeted Multi-Channel communication and campaigning
  • Cross and up-sell products
  • Increase emotional loyalty by building closer relationships
  • Reward sales performance, loyal behavior and product training participation