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The retail industry is dynamic and very competitive with high marketing expenses in general. Despite the availability of customer and transaction data, targeted communication and campaigning is hardly used to increase marketing efficiency and customer loyalty. Increase shopping frequency and basket size through targeted offers and communication. Engage your customers and increase their loyalty by using your customer data right. We know how!

INDUSTRY CHALLENGES

LOYALTY PROGRAM TYPE (B2B/ B2C)

RESULTS POWERED BY PRIME CLOUD

INDUSTRY CHALLENGES

  • Often no customer database exisits or it is not leveraged efficiently
  • Targeted communication and campaigning is hardly used despite the availability of customer and transaction data
    Strong competition
  • High marketing expenses
  • Often unflexible inconsistent PoS system landscape

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2C

RESULTS POWERED BY PRIME CLOUD

  • Create and / or leverage customer database
  • Customer segmentation, targeted communication and campaigning
  • Understand and predict customer behavior
  • Increase emotional loyalty through closer relationships, direct communication and special offers / special events through various channels
  • Increase shopping frequency and basket size
  • Reward loyal behavior