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Home > Industries > Telco & Internet Service Provider

The telecommunication & internet service provider industry is characterized by strong competition with little differentiation, high customer churn rates and only expensive churn reduction measures available. Moreover, customer data available is often not fully leveraged. Thus, it is key to segment, understand and predict customer behavior to increase marketing efficiency by targeted multi-channel communication and campaigning. We know how!

INDUSTRY CHALLENGES

LOYALTY PROGRAM TYPE (B2B/ B2C)

RESULTS POWERED BY PRIME CLOUD

INDUSTRY CHALLENGES

  • High churn rates and only expensive churn reduction measures available
  • Often no or not fully leveraged consumer database
  • High marketing spend for ATL media and branding campaigns
  • Strong competition and little differentiation

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2C

RESULTS POWERED BY PRIME CLOUD

  • Create central customer database
  • Segment, understand and predict customer behavior
  • Targeted Multi-Channel communication and campaigning
  • Reward loyal behavior

INDUSTRY CHALLENGES

  • Limited control on sales staff’s and channel partner’s performance
  • Strong competition

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2B

RESULTS POWERED BY PRIME CLOUD

  • Reward sales performance of sales staff’s and channel partners’
  • Increase emotional loyalty through closer relationships, direct communication and special offers / special events
  • Educate sales staff and channel partners on new products and optimized service
  • Provide targeted rewards