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Home > Industries > Travel & Hospitality

The travel & hospitality industry is known to be a highly competitive market with strong pressure on margins from booking engines and payment service providers. Often the consumer database is not fully leveraged for targeted campaigns and offerings. Thus, it is even more important to use the central consumer database to segment, understand and predict customer behavior to increase marketing efficiency, multi-channel campaigns as well as up- and cross-selling. We know how!

INDUSTRY CHALLENGES

LOYALTY PROGRAM TYPE (B2B/ B2C)

RESULTS POWERED BY PRIME CLOUD

INDUSTRY CHALLENGES

  • Highly transparent market and strong competition
  • Strong pressure on margins from booking engines, payment service providers and others
  • Often no or not fully leveraged consumer database
  • High marketing spend

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2C

RESULTS POWERED BY PRIME CLOUD

  • Create / leverage central consumer database
  • Segment, understand and predict customer behavior
  • Increase marketing efficiency by targeted Multi-Channel communication and campaigning
  • Up and cross-selling
     Increase emotional loyalty with consumers
  • Reward loyal behavior

INDUSTRY CHALLENGES

  • Limited control on travel agents’ sales and service performance
  • Strong competition

LOYALTY PROGRAM TYPE (B2B/ B2C)

B2B

RESULTS POWERED BY PRIME CLOUD

  • Reward sales performance of travel agents
  • Increase emotional loyalty through closer relationships, direct communication and special offers / special events
  • Educate travel agents on new products and optimized service
  • Provide targeted rewards