The Continuation of a Successful Cooperation: Ingenico Integrates Prime Cloud

We are very happy to announce that our trusted partner Ingenico Marketing Solutions has recently integrated our award-winning Prime Cloud Loyalty Platform into its orchestrated set of state-of-the-art loyalty services.

Find out more about what this powerful partnership has to offer for your omnichannel customer loyalty success in Ingenico’s press release:

Ingenico Marketing Solutions Integrates Loyalty Prime’s Cloud Platform

Hamburg, April 19th, 2017 – A customer loyalty program based on a cloud solution offers many advantages: quick time-to-market, easy set-up and always up-to-date with the latest future-oriented features.

One of Europe’s leading loyalty providers also trusts in these advantages: Ingenico Marketing Solutions integrates the innovative and award-winning SaaS platform by Loyalty Prime into its solution set. Thereby, for the first time in the German market, Prime Cloud is offered in a full-service model for omnichannel customer loyalty.

Ingenico Marketing Solutions combines the lean and efficient SaaS platform with modular Loyalty services, such as smart data analytics, marketing services, marketing automation, fulfillment services and the provision of customer service centers. Continuous upgrades and automatic availability of upgrades and new features ensure that the customer loyalty programs are always future-proof.

Comprehensive omnichannel modules are integrated into the cloud solution. Apart from the mobile customer app and the online customer portal, the outlet web portal enables the merchant to directly access the customer data at the POS. Gamification elements and social media channels are integrated via APIs and actions such as likes or games are directly incentivized. The customer receives points or discounts in real time, for example combined with a push notification and new buying impulses.

Jochen Freese, CEO of Ingenico Marketing Solutions, regarding the added value for retail: “We provide modular solutions – this also includes the integration of innovative systems and platforms. With Prime Cloud, we can integrate all digital features and the programs are always state-of-the-art. And the implementation of a payment function is easily possible, as well.”

Christoph Straub, Co-Founder & Managing Director of Loyalty Prime, adds: “Retailers don’t have to invest in hardware and software and they profit from a very flexible program management with a large selection of promotion and redemption rules.”

About Loyalty Prime

Loyalty Prime: is a leading provider of high performant cloud-based platforms for the management of customer loyalty programs. Since 2014, the team of Loyalty experts drive the development of the award-winning cloud platforms, which help companies all over the globe to create leading customer loyalty programs. The international Loyalty Prime team with 80 employees is based at the three branches in Munich (Head Office), London and New Delhi (Delivery Center).

About Ingenico Marketing Solutions

Ingenico Marketing Solutions, belonging to Ingenico Payment Services, is a leading Europe-wide provider of customer loyalty concepts and offers omnichannel customer loyalty programs with or without payment function, gift cards, ROI-oriented marketing services and data analytics.

About Ingenico Payment Services

Ingenico Payment Services offers a comprehensive selection of secure payment and marketing solutions and hereby helps retailers to bundle payment methods, optimize their financial services offering and to create customer loyalty with the help of loyalty concepts. No matter which sales channel, be it at the POS, online or mobile – with 150 international and local payment methods, we help retailers to process and secure payments, collect dues and protect digital transactions against fraud.

Ingenico Payment Services is part of the Ingenico Group (Euronext: FR0000125346 – ING), the global market leader for integrated payment solutions across all payment channels.

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If a powerful, omnichannel loyalty platform solution could be of interest to you, please do not hesitate to contact our dedicated team today!

Anja Zschörnig

About the Author

Anja Zschörnig
Head of Marketing | Loyalty Prime

With her 10+ years of experience in the loyalty industry as well as in digital product management and marketing, there is no question for Anja: excellently set-up customer loyalty programs, motorized by the right tech stack, make the heart of every data-driven marketer sing! As Loyalty Prime’s Head of Marketing, she loves to inform and inspire about the great possibilities of powerful customer loyalty programs and Loyalty Prime’s award-winning technology!

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