Loyalty Prime Proudly Wins the Loyalty Magazine Award 2017 with Frankfurt Airport!

Being recognized as the “Best Loyalty Program of the Year” in the hotly contested category “Travel (including Hotels and Locations)” at the renowned global Loyalty Magazine Awards 2017 – with numerous well-known international top brands as competitors – is one of an achievement! We are very proud to announce that this achievement is ours in a joint effort with our great customer Fraport, the operator of Frankfurt Airport.

How It All Began: Fraport’s Mission for Customer Centricity with a Powerful Loyalty Program at Its Heart!

In 2016 Fraport introduced an important strategic realignment by advancing customer centricity to the core of its company mission. Following its realignment, an impressive omnichannel airport experience was realized within a time span of only 12 months, boasting:

  • Frankfurt Airport Rewards, a state-of-the-art multipartner loyalty program
  • an integrated data & campaign management system and omnichannel communication set-up
  • an integrated multipartner e-commerce platform

The Award-Winning Loyalty Program Frankfurt Airport Rewards – In a Nutshell!

Enabled by Loyalty Prime’s powerful loyalty engine, Frankfurt Airport Rewards has not only developed into a core feature of Fraport’s customer centric company alignment, but it has also become one of the world’s most advanced loyalty programs in the airport industry!

  • Members can earn points in real time for purchases both offline i.e. at the airport as well as online in the Frankfurt Airport shopping portal.
  • A tier level system creates an additional incentive for increased spending: The three levels Smart, Comfort and Exclusive each offer attractive benefits for its customers.
  • Points can be redeemed in real time for money vouchers for shopping or dining at participating partners as well as for airport services.
  • Members are engaged in personal communication and benefit from exclusive offers, coupons and promotions on all relevant online & offline channels.

While customers benefit from a truly omnichannel airport loyalty experience, Fraport and its retail partners now have powerful tools at their hands to:

  • deepen customer understanding
  • carry out cost-effective direct marketing
  • drive sales
  • build customer loyalty

A true win-win-win situation for the relevant stakeholders, lifting Fraport to the forefront of customer centricity & digitalisation in the airport industry.

Enabling the Award-Winning Loyalty Program: Loyalty Prime’s Market-Leading Loyalty Solution

We are proud to be Fraport’s trusted loyalty solution provider, enabling Frankfurt Airport Rewards with our market-leading loyalty platform:

  • Our platform’s state-of-art software architecture and its comprehensive set of APIs allowed the seamless integration into the complex Fraport system landscape within a record set-up time.
  • Our platform’s outstanding set of readily available loyalty features enabled the creation and operation of the loyalty program that is now officially recognized as the Best Loyalty Program of the Year in the Travel Industry!
  • One of our platform’s optional add-on modules – the Loyalty POS box – allowed for an innovative, state-of-the-art retail POS integration.

Loyalty Prime for Your Award-Winning Loyalty Program?

If a truly successful loyalty program is something you are interested in for your company, please do not hesitate to contact us! We have done it twice – and are very much looking forward to doing it again: Creating award-winning loyalty programs for and with our valued customers!

Anja Zschörnig

About the Author

Anja Zschörnig
Head of Marketing | Loyalty Prime

Anja is a customer loyalty and digital product enthusiast with 8+ years in-depth experience in loyalty, digital product management and marketing. She currently heads Loyalty Prime’s marketing and is absolutely fascinated by Prime Cloud’s capabilities and the passion & spirit of Loyalty Prime’s exceptional team.

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