Loyalty Prime Shortlisted as a Finalist in the Renowned Loyalty Magazine Awards 2017

After winning the renowned Loyalty Award in 2015 with our customer TRW we are very proud to announce that our world leading loyalty platform is again nominated for this year’s Loyalty Magazine Award 2017.

Together with our customer Frankfurt Airport, Loyalty Prime has been shortlisted as a finalist in a staggering 7 (!) categories, greatly demonstrating Prime Cloud’s power of enabling our customers to create the leading loyalty programmes in their industries.

The 7 categories include:

  • Best Use of Technology
  • Best Loyalty Industry Innovation
  • Best Loyalty Programme of the Year – Travel
  • Best New Loyalty Programme of the Year
  • Best Omnichannel Loyalty Initiative of the Year
  • Best Coupon/Voucher Based Loyalty Programme
  • Best Use of Communications (including Social Media)

Fraport, the operator of Frankfurt Airport launched its loyalty programme “Frankfurt Airport Rewards” early 2016 as part of its momentous strategic realignment that advanced customer centricity to the core of the company’s mission. The strategic realignment – as beautifully demonstrated by Fraport’s new Mission Statement “Gute Reise. We make it happen” – resulted in the creation of a remarkable omnichannel airport travel & loyalty experience.

Loyalty Prime – as the central loyalty engine – enables Frankfurt Airport Rewards as one of the world’s most advanced and state-of-the-art loyalty programmes in the airport industry. Customers can earn points in real time for purchases both offline i.e. at the airport and online in the Frankfurt Airport Shopping Portal, they can achieve the status levels Smart, Comfort and Exclusive and enjoy great benefits in each level. They can redeem their points in real time for money vouchers that can be used instantly at participating partners and for airport services. Moreover customers are engaged in personal communication and benefit from exclusive offers, coupons and promotions on all relevant channels (offline at the POS, in the online portal, in the mobile app for iOS and Android and via email).

Needless to say customers are not the only stakeholders that greatly benefit from Fraport’s customer centric endeavours. Frankfurt Airport and its partners equally profit as they now have access to powerful tools to:

  • build valuable customer relationships + loyalty that actually pay off
  • carry out (direct) marketing campaigns, driving sales and increasing brand awareness
  • deepen customer understanding for continuous improvement processes

We at Loyalty Prime are very proud to serve as Fraport’s trusted partner and Frankfurt Airport Rewards’ enabling loyalty engine and keep our fingers crossed for a well-deserved joint win at the renowed global Loyalty Magazine Awards . Winners will be announced on the 20th of June 2017 – we will keep you posted!

And if you too are looking for a state-of-the art loyalty platform to power a loyalty programme that truly makes a difference for your company’s success we suggest contacting us!